Slow Yoga is a yoga studio for women looking for a moment to themselves. The goal was to create a system that feels feminine and invites a sense of belonging to the studio's community.
The logotype was built around a single circle, which became the foundation of every letter. This makes the mark simple, distinctive, and easy to remember.
FIRST CONTACT
The identity invites women to step into the world of yoga and take their first step on the mat. The whole system reflects the idea of a space made for women, where you can feel free and part of a community.
Branded everyday items accompany participants outside the studio as well. This keeps the brand present in their daily lives and helps build a connection with the Slow Yoga community.
IT'S NOT OVER YET...
If you want to get to know my style better, take a look at my other projects.
