ARVA is a jewellery brand creating limited series, with close attention to craftsmanship and detail. It was made for people looking for something more distinctive than mass-produced jewellery.
Many brands communicate in the same way; delicate lettering, subtle symbols that blend into the rest of the market. ARVA needed a character as bold as the jewellery it creates.
STANDING OUT FROM THE CROWD
A strong logotype paired with a monogram, along with distinctive photography, sets the brand apart and helps it cut through the market.
My goal was to create an identity that presents the product as something exceptional. As a result, ARVA doesn't compete on price, but on character, visible in both the product and the brand's entire communication.
IT'S NOT OVER YET...
If you want to get to know my style better, take a look at my other projects.
